About SafeMama

Our Mission

SafeMama exists to help expecting mothers make informed decisions about the products they use every day. Pregnancy brings an overwhelming amount of guidance on what is and is not safe — often scattered, contradictory, or buried in medical literature. We built SafeMama to make that information accessible in seconds: scan a barcode, get a clear answer grounded in published health authority recommendations.

We are not a medical provider and we do not replace clinical advice. What we offer is a tool that surfaces established safety guidance from authorities like the FDA, ACOG, and WHO, and presents it in context — so you can ask your healthcare provider better questions and make choices with more confidence.

How SafeMama Analyzes Ingredients

When you scan a product barcode in the SafeMama app, our system does three things:

1. Extracts the ingredient list from the product data associated with that barcode.
2. Cross-references each ingredient against published safety guidance from major health authorities — the United States Food and Drug Administration (FDA), the American College of Obstetricians and Gynecologists (ACOG), the World Health Organization (WHO), and the UK National Health Service (NHS).
3. Presents a plain-language safety summary that flags any ingredients these authorities have identified as concerning during pregnancy, explains why, and cites the source.

The AI engine that powers this analysis is trained on a broad corpus of medical literature and public safety guidance. It is designed to match ingredient names against known risk categories — such as retinoids, high-dose salicylic acid, phthalates, formaldehyde-releasing preservatives, and high-mercury fish — and apply the same reasoning a well-informed pharmacist or dietitian might use when reviewing a product label.

Our Editorial Approach

All educational content on SafeMama — including the guides you will find on our blog — is produced by the SafeMama Editorial Team. We do not employ practising clinicians as staff reviewers. Instead, our editorial process is built around these principles:

• We only publish claims that reflect current medical consensus. Every recommendation you read on our site is drawn from published guidance issued by the FDA, ACOG, WHO, CDC, NHS, or equivalent national health bodies. If a claim is disputed, we say so.
• We cite our sources. Every authority mentioned in a blog post links to the actual source document, so you can verify the guidance yourself.
• We do not invent statistics or credentials. You will not find fabricated "50,000 clinical studies" claims, anonymous "medical advisor" photos, or unverified compliance badges on this site.
• We include a disclaimer on every educational page making clear that SafeMama is not a substitute for professional medical advice, and that every pregnancy is unique.

If you find any claim on SafeMama that appears inaccurate or outdated, please email contact@safemama.co and we will review it.

How Often We Update Content

The app ingredient analysis is powered by AI models that are periodically updated as the underlying models improve and as new safety guidance is published. Blog posts carry a lastReviewed date and are re-reviewed when significant new guidance is issued by a health authority we cite.

What SafeMama Is Not

Being honest about what we do not do is as important as what we do. SafeMama is not:

• A medical device. We are not cleared or classified as a medical device by the FDA or any equivalent regulator.
• A substitute for prenatal care. Scanning a product cannot replace a conversation with your obstetrician, midwife, pharmacist, or dietitian.
• A HIPAA-certified service. We store scan history locally on your device rather than seeking formal HIPAA compliance, which is designed for healthcare providers and insurers.
• A source of diagnosis. If you are experiencing a medical concern, please contact your healthcare provider directly.

Privacy and Data

Your scan history and pregnancy-related information are stored locally on your device. We do not sell your data. For details on what we collect and how we handle it, see our Privacy Policy. To remove your data, see the Delete Account page.

Who We Serve

SafeMama is currently focused on expecting mothers in the United States, United Kingdom, and Australia. Our guidance is drawn primarily from the FDA, CDC, and ACOG (US); NHS (UK); and TGA and Food Standards Australia New Zealand (AU), in addition to global authorities like WHO and IARC.

Get SafeMama

SafeMama is free to download on iOS and Android. Over 5,000 expecting mothers have already downloaded the app on Google Play.

Contact

Email: contact@safemama.co
Website: safemama.co

For general support questions, see our Contact page.